With a background in biochemistry and R&D in the personal care industry, we’ve watched skincare brands tap into fads and fears, but it’s a marketing game we don’t play.

We prefer facts over unsubstantiated claims. We value safe and ethically produced products. And we understand which ingredients are essential to deliver the high performance we promise.

That’s why we’ve hand-selected the most precious and highly effective natural ingredients from around the globe, and combined them with science-based technologies. The result is clean, vegan, cruelty-free, truly effective skincare, and this is the magic of BOA.

We also reveal our full ingredient list, and explain how they reveal your beauty:

BOA Smart Natural Exfoliant ingredients

BOA Mineral Detox Cleanser & Mask ingredients

BOA Rejuvenating Serum ingredients