Inspired by her childhood memories of day-long hammam cleansing rituals, BOA Founder, Masoomeh, a biochemistry expert, wanted to recreate the sensation of freshly cleaned skin after a day at the hammam – a sensation that has stayed with her all her life.

And so, BOA is born. Surpassing the ancient concept in quality and effectiveness, giving you ultra, baby-smooth, silky clean skin glow that only a day in the Persian bathhouses could give you. In pursuit of deeply clean skin and using the most natural and precious ingredients, we are proud to bring you BOA.