Inspired by childhood memories of day-long hammam cleansing rituals, BOA Founder Masoomeh, a biochemistry expert, wanted to recreate the sensation of freshly cleaned skin after a day at the hammam - a sensation that has stayed with her all her life.

And so, BOA was born. Bringing together time-honoured bathhouse rituals and expert cellular insights to create that silky, clean glow that only a day in the Persian bathhouse could give you. In pursuit of deeply clean skin and with only the most natural and precious ingredients, we are proud to bring you BOA.

Discover our products