hello beauty!
Ready to discover a new way to exfoliate?
Ready to embrace who you are?
The smartest exfoliant on earth
Think of BOA as the smartest one in the room. Unlike chemical exfoliants and scrubs, BOA Mineral Exfoliant can distinguish between dead and healthy cells – BOA loves only your dead skin cells and leaves your healthy skin untouched.
The brilliance of BOA
BOA is highly individualised to your skin. Play with your BOA to learn about your skin - how often you need to exfoliate, where you need to use it and when to stop. You’ll never love your dead skin more than when you say ‘bye’ as you wash your grain-like particles down the sink.
Back to our Persian roots
Our passion for beautifully smooth and naturally glowing skin has its roots in the ancient Persian bathhouses. We bottled inspiration from our past to bring you BOA: Skincare made with love to help you reveal your natural, real beauty.
Beautiful chemistry
We have combined naturally derived ingredients with science-based technologies to bring you clean, honest and transparent skincare of a superior standard.
From Plato to BOA
Sorry Plato, there is no ideal world, nor ideal beauty. The definition of beauty changes from one culture to another, from one person to another.
At BOA, we are all about real, natural beauty. We believe that beauty is an attitude. Beauty is confidence. Beauty is embracing who you are, naturally.
And so, BOA was created to help you rediscover and embrace your own natural beauty.
LOVE THIS! Smoothing and leaves a great finish — Monique
AHHMMAARRRZZIINNGGG! This is incredible. Do yourself a favour and get it immediately!!! - Anonymous
Love it. The product leaves my skin feeling so smooth after application. I am definitely putting this one on the Christmas list to buy my friends. Soooo good - Kristy
The BOA product is fantastic!! My skin looked fresh, it felt so soft and for the first time since being at this altitude, felt moisturized. I skipped the serum that day - Shasta
Game changer. Prior to getting BOA, I was using a brand that used swipe pads to exfoliate, but BOA is like a miracle cure in comparison. I was quite shocked by how much dead skin came off after the first use, but there was no irritation whatsoever. My skin looks and feels amazing - Phoebe
Love it!!! I am a little addicted to my exfoliator, I love knowing that this product really works by feeling the dead skin cells coming off, plus my skin feels and looks so much healthier - Supriya.