June 17, 2020
Episode #07: BOA talks about Clean Beauty.
When you think of Clean Beauty what comes to your mind? Minimal ingredients, consumer safety, social responsibility, natural ingredients etc… Does this mean the other brands that are not in the 'clean' space are unclean? You, as a consumer, want brands to deliver products that are thoughtfully designed and have the least negative (or no negative) impact on human health, the environment and society as a whole.
But a lot of brands play the game of 'free from' or 'no nasties'...