it began in the bath
Inspired by childhood memories of day-long hammam cleansing rituals, BOA Founder Masoomeh, a biochemistry expert, wanted to recreate the sensation of freshly cleaned skin after a day at the hammam - a sensation that has stayed with her all her life.
And so, BOA was born. Bringing together time-honoured bathhouse rituals and expert cellular insights to create that silky, clean glow that only a day in the Persian bathhouse could give you. In pursuit of deeply clean skin and with only the most natural and precious ingredients, we are proud to bring you BOA.