American Express

Facial Hack: This is how you can age gracefully

How can we control these factors to an extent so we can ease into graceful aging? If you look at the external factors, you have a lot of control ov...

The best men's skincare secret every man needs to know about

Most men are really skeptical about the importance of exfoliation. I guess if they shave daily the lower part of their face is getting some exfoli...

How to train yourself to combat life crisis.

Train your mind to see what thoughts are passing by and what emotions they are creating. Beyond that observation (which is what meditation allows ...

"Clean Beauty" what does it mean to us?

BOA brand believes in Transparency. We believe the idea of clean beauty is to focus on the safety, functionality and sustainability of the product ...

Self-tanning, the good, the bad and the way to avoid the ugly

Skin preparation is sooo fundamental. Most of the issues with self-tanners going wrong is because we don’t spend time to prep the skin properly. Ef...

How do you achieve perfect health?

Albert Einstein once said ”the intuitive mind is the sacred gift and the rational mind, it’s faithful servant”.We have created a society that hono...

Avoid sunscreen breakouts with these simple steps

The very sunscreen that is necessary to give me protection is what is causing me a breakout on my skin. In order to avoid the breakouts that happen...

The ancient beauty ritual of Scarification

Have you ever wondered why we see marks in intricate patterns on some of the natives in Africa and some other regions of the world. Explore the ori...

What is Milia and how do you prevent and get rid of Milia?

How to prevent Milia on your face. What are the effective way to prevent or treat Milia.

Ever wondered why do you dislike someone so strongly? The mirror of our soul is one of the most valuable tools on our spiritual path.

Have you ever wondered why do you dislike someone so strongly? The thing that we dislike in someone else is the very thing that we need to heal in ...

What is the secret to smoother, glowing and radiant skin?

So what does it take to have smoother skin? Like most things in life, part of it is your genes. Even with good genes you need to guard your skin b...

Why we created BOA

We would like to start a conversation from what is perceived to be the beauty in this industry and across various cultures. BOA believes: - Beauty...